Stylish, Minimalistic & Animated. Those are the words we briefed ourselves as a guideline when designing this watch face. We were looking for a new area to apply our knowledge to and found smartwatches a growing market we wanted to head in to. So, we asked ourselves, why not do an experiment. We chose Samsung Gear S3 as a platform due to its unique format and openess.
We wanted to use our skills and take advantage of what a digital format has to offer. Be clear in showing the time without clutter. Make use of the digital format by giving additional information organically through visual cues. Take the digital format further by making the watch an experience through animation.
When it comes to the animation we also wanted it to be functional. Not to add animation because we could, but for it to have purpose. So every animation that draws your attention has meaning.
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